Researching Facts Is So Much Easier - Thanks, Wikipedia

If you really care about building relationships with your customers and prospects, then you will frequently find yourself doing research to confirm your facts. Because trust is a fragile thing, I often look information up to double check things. I want my clients and potential clients to be able to count on me. Trust is core to heart-centered, soft sell sales and marketing.

Recently, my favorite reference site put out a request for support. Jimmy Wales, Wikipedia’s founder, is asking for our help. You probably already use Wikipedia. If not, I can’t encourage you strongly enough to support this nonprofit organization that seeks to become the largest encyclopedia in human history. Wikipedia is already the “fifth most-read site in the world.” “More than 340 million people use Wikipedia every month – almost a third of the Internet-connected [...]