Bill Gates, Sr. in his memoir, Showing Up for Life, said that “in certain traditionally Zulu parts of South Africa, when two people greet each other the first one uses words that mean ‘I see you.’” (p. 155) He goes on to say “That greeting is a powerful statement about how much being recognized and encouraged by others in our lives has to do with the kind of people we become. It also drives home the role community plays in all our lives.” (p. 156)
I was reminded of Gate’s statement when I listened to Judith & Jim last night on their second free preview call for their upcoming Bridging Heart & Marketing III http://tinyurl.com/ktmklb virtual conference. They talked about how the soft sell marketer sees the prospect as a person in the relationship first and as a customer second. Hard sell marketers instead focus first on making the sale. More and more customers want to be seen as people [...]
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