Help Customers Buy

It’s an established fact that we never get a second chance to make a good first impression. For salespeople, this is important if you want to get to the top of your profession. Because I know that we communicate through clothes, I was fascinated with Suzanne Falter-Barns’ interview of Kim Foley, “How to Dress for Credibility.” Ms. Foley is a Washington, DC-based “stylist to the stars.” She’s given advice to Presidents George Bush and Bill Clinton and as well as to network news and sports anchors and Fortune 500 companies on how to dress to impress.
During this podcast, Kim gave a variety of really excellent tips on basic color schemes and other ideas that are important to making the right impression. Interestingly, it is not necessary to spend lots of money to get the right look. It’s far more important to get the drape and hang of your clothing correct. You want it to fit you, whatever you size.
Your clothes communicate silently for you, whether you know it or not. Learning how to use your clothes to convey the image of competence and confidence merely reinforces your presentation. Refusing to learn means your appearance can undermine all your hard [...]