It seems everything in life is a two-edged sword. On the one hand, it’s called social networking because people want to be social and interact. They want to become part of a community. On the other hand, the Internet marketing is full of spammers, people who only care about their own profit and have no sincere desire to engage with you beyond getting your money. In this case, the spammers aren’t filling email boxes but rather cluttering blogs with meaningless comments. So how do you become part of the Internet community while avoiding looking like a spammer? Interestingly, it’s easy. First, look at what spammers who put comments on blogs [...]
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March 17th, 2010 | Tags: blog posts, blogger, blogs, Bob Poole, bookmarked, comment, comments, community, compliments, discussion, egos, engage, interact, Internet community, Judith & Jim, post, posting, search engines, searches, sites, Social Networking, spam, Spammer, spammers, website, website url, websites | Category: Internet Marketing, Social Networking | Leave a comment
In May 2007, I read The Secret about the law of attraction. By then I had been aware of the power of the law of attraction for about thirty-five years. What Rhonda Bryne and most of her contributors failed to make perfectly clear is that there is more to working with the law of attraction than just thinking pretty thoughts. You need to take action. You need to show Life you’re sincere. Today one of my life long dreams of being a freelance writer of restaurant reviews came true when Examiner.com posted my first article for them, “Review: Fresca’s Mexican Grill at Stadium Crossings in Anaheim,” http://tinyurl.com/ybk9oxv. Admittedly it’s been a minor goal but a constant one ever since I wrote my first restaurant reviews for The Talon as a cadet at the USAF Academy. Years ago I figured out that I can attract the experience I want easier if I am in motion. So by studying then applying what you’ve learned, you give Life the proof of the strength of your desire. It’s also easier to adjust your path than to get you moving from a dead stop. So use the law of attraction by working with it. So you can make your dreams come true if you put your own effort into manifesting [...] October 2nd, 2009 | Tags: action, activity, article, Barnes and Noble Writers' Group, blog, Burbank, client, comments, critique form, critiqued, desire, dreams, Examiner.com, freelance restaurant reviewer, freelance writer, goals, Judith & Jim, law of attraction, Law of Inertia, manifest, manifesting, restaurant reviews, Rhonda Bryne, small business consultant, The Secret, USAF Academy, visualization, writing skills | Category: Goal Setting | Leave a comment
Charles Green got me thinking the other day about the right way and the wrong way to ask for testimonials. He was actually talking about how to do customer service surveys but his point applies to asking for testimonials as well. In Trust-Based Selling, Green wrote, “It’s manipulative to ask customers point blank if you have given them excellent service; it is embarrassing, self-serving, and highly self-oriented.” (p. 201) The reason I’m writing about this is because it relates also to requesting referrals and testimonials. So how does a heart-based, soft sell salesperson get testimonials? I think it’s a bit of a tightrope walk to do it right without losing the trust you worked so hard to develop. The key to heart-based, soft sell sales lies in which has priority, my prospects’ challenges and desires or my profit. Assuming I have earned their trust and delivered what they need, I have found customers very willing to give me a [...] September 25th, 2009 | Tags: benefits, bonus, care, challenges, Charles Green, comments, community, customer focused, customer service ratings, customer service surveys, Dave, desires, hard sell, heart-based, highly self-oriented, integrity, invitation, Listen, manipulation, manipulative, outstanding, profit, prospects, referrals, Sales and Marketing, self-serving, service, show by actions, soft sell sales, soft sell salesperson, testimonials, trust, Trust-based Selling, truth | Category: Internet Marketing, Sales and Marketing, Soft Sell, soft sell marketing | Leave a comment
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Social Networking Tip: If you’re going to write me, write to me
Social networking can be a blessing or just another annoyance. Used properly, it’s a wonderful tool for heart-centered, soft sell salespeople and marketers because it shows you as a person. Prospects and customers want to come to know, like and trust you. When they discover you’re a person too, it can help you to connect with them. Done wrong it merely shows you’re a twit and will hurt your chances. Remember, social networking is about being social and interacting with people. Which brings us to today’s social networking tip: If you’re writing me to become my friend or connection, then write to me.
LinkedIn and Facebook as well as most other social networking sites have marvelous tools for inviting everyone in your different mailing lists to join you on their sites. If we’ve never met, then I would appreciate knowing why you want to be friends. What do we have in common? If creating a new friendship isn’t important enough to jot a very short note as to why you would like to be friends on Facebook or connect on LinkedIn or any of the other social networking sites, then you don’t really want my friendship. You are just trying to attract numbers. That’s all right. It’s just not what I want in a friend or a [...]