I’m really excited about the changes I see in the business world. More and more businesses are realizing that the key to long term relationships is to act from a core belief that customers matter, not just their wallets. They seek to make an emotional connection with their customers, to give them a memorable experience.
Renee Miller and Bill Williams of The Miller Group put on a free webinar yesterday for the Los Angeles Region of the California SBDC. In their excellent presentation, “Connective Marketing: A Culture of Intimacy,” they presented both figures and stories to reinforce their message: marketing is changing radically. Whereas fads come and go quickly, this change will spread and become stronger because people want to make connections. They want the approach soft sell salespeople and marketers use, a way of doing business that respects prospects and involves them in developing solutions to fit them. For the soft sell salesperson, sales are fun, fulfilling and mutually [...]
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