Although many Internet marketers recommend making your blog the hub of your Internet marketing, I know of no brick and mortar companies that would go that far. Nevertheless, maintaining a blog is one of the most powerful tools you can use to promote your business. After all, a static website merely gives you an address. Now you need to attract visitors. Probably the most popular dream of most businesses with websites is to find themselves on the first page of the generic search for their most important keywords because it costs them nothing.
Using your blog as the hub of your Internet marketing improves your search engine rankings because of your frequent updates. And thanks to plugins and apps, one post on your blog can get sent out automatically to Twitter and Facebook as well as other sites. So you improve your search engine positioning at the same time you strengthen your [...]
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