This past week, I watched a video of our youngest granddaughter that Ian posted on Facebook. He captured her as she made her first efforts to stand. What a treat! She was so proud of herself and excited as she wobbled trying to learn balance. She had a good grip on the pole she’d used to pull herself up. She’d let go with only one hand just pleased as could be. Naturally, daddy heaped praise on her too.
I often think about the parallel in sales and marketing to infants learning to stand, walk and talk. It fascinates me that infants are risk takers. Survival demands it. When we learn to stand and then to walk, we spend more time falling than we do standing or walking. Yet somewhere along the line we forget that all life’s activity takes failure to succeed at new skills. This is true especially true in sales and marketing. The more complex something is, the more failure we’ll have to deal with. Good sales ability involves numerous skills, each of which we must master. [...]
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