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Appeal to Prospectors Instead of Prospects

Months ago I first heard Judith & Jim, founders of the Soft Sell Marketers Association, talk about using the term “prospector” instead of “prospect.” Although I wrote last summer about heart-centered, soft sell salespeople and marketers needing to pay attention to terminology, such as using “broadcast” instead of “blast,” I still resisted changing this phrase I’ve used for decades. Then, the other day I was listening to a Soft Sell Marketers Association teleseminar I’d downloaded. It was a session late last year called “Keywords with Rick Hubbard.”

Rick pointed out that “prospector” gave him one word to explain a concept he’d struggled to describe for years. Suddenly, a light came on for me too! This is a heart-centered, soft sell sales and marketing approach: attract people who already want to buy the help you offer means far less effort than trying to create demand in people who don’t need it yet. [...]

Your blog as the hub of your Internet marketing

Although many Internet marketers recommend making your blog the hub of your Internet marketing, I know of no brick and mortar companies that would go that far. Nevertheless, maintaining a blog is one of the most powerful tools you can use to promote your business. After all, a static website merely gives you an address. Now you need to attract visitors. Probably the most popular dream of most businesses with websites is to find themselves on the first page of the generic search for their most important keywords because it costs them nothing.

Using your blog as the hub of your Internet marketing improves your search engine rankings because of your frequent updates. And thanks to plugins and apps, one post on your blog can get sent out automatically to Twitter and Facebook as well as other sites. So you improve your search engine positioning at the same time you strengthen your [...]

The Hidden Things on Your Websites Search Engines Look for

Although the first impression is critical when it comes to websites, there’s more to an effective website than meets the eye. For marketing purposes, what you don’t see can have a major impact on the ability of your site to be found by people who want the products and services you provide. It would be like locating your business on a busy highway then erecting a wall between your company and the road so nobody could see it as you drove by.

So what can you do to help your website be found? This critique will focus on Internet marketing. Typically, good graphic designers lack the marketing background to maximize the effectiveness of your site for you. This article focuses on the things you can do in the design of your website to become more attractive to the Internet search engines. [...]

“These 9 Steps to Finding Prospects Who Want What You Provide are exactly what I need at this point in the startup & growth of my business. Keep them coming. “I now see that the Sales Consultant website I suggested you look at was slanted too much toward "what he can do", even though he claims to be a Sales guru. Last time I looked at it there was "too much to read" as well.” Dave (last name withheld at client’s request) Business Coach & Consultant

Help Customers Buy

Appeal to Prospectors Instead of Prospects

Your blog as the hub of your Internet marketing

The Hidden Things on Your Websites Search Engines Look for

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