I had forgotten that people may interpret soft sell sales as an effort to succeed simply on the power of one’s great personality. Jim Sniechowski in his recent blog post, Soft Sell Marketing Misconceptions – A Dime a Dozen, mentioned misconceptions about soft sell. Among these is the flaw in thinking that soft sell sales is about personality. This false image produces the erroneous idea that soft sell salespeople are limited to sales to prospects who already know they wanted to buy that product or service.
I can appreciate how someone might think that soft sell means personality. Unfortunately, regardless of your approach, whether traditional, hard sell or the rising in popularity heart-centered, soft sell one, sales success takes proactive work. True heart-centered, soft sell sales success has little or nothing to do with having a likable personality. [...]
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