This article is about famous marketing lines often called taglines or slogans. This week I finished the 6th lesson that’s part of my opt-in bonus, an ecourse, 9 Steps to Finding Prospects Who Want What You Provide. This lesson, “How to Stand Out in a Cast of Thousands,” describes how to Identify Your Unique Selling Proposition.
Writing that article inspired this blog post. Here are some of my favorite taglines for you to match up in a little quiz. To keep it interesting, I researched a few movie taglines too. These slogans become brief statements of the company’s or movie’s unique selling proposition. Notice that some describe very minor differences between the company whose slogan it is and its competitors. The key point is that they are establishing their position in the minds of the public. Not all of these statements are taglines. Some will be identifiers I think you’ll recognize because the company’s branding is so [...]
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