If you think that Internet marketing and social networking have replaced traditional marketing, think again. By picking the right traditional networking tools, you can reach many prospects that you won’t touch in any other way. As much as I believe in web-based marketing, it’s just one tool, though a multi-faceted one like the Swiss Army Knife. It actually works best when used to augment traditional marketing.
Like my last two articles, I’m going to continue to explore Scott Slater’s marketing efforts for his Slater’s 50/50 “Burgers by Design.” This post will look at how Slater effectively uses at least nine pre-Internet marketing activities to draw customers and to keep them coming back. So whatever your business consider including traditional marketing methods to reach and appeal to people interested in what you provide as well as to keep them coming back. [...]
This article is about famous marketing lines often called taglines or slogans. This week I finished the 6th lesson that’s part of my opt-in bonus, an ecourse, 9 Steps to Finding Prospects Who Want What You Provide. This lesson, “How to Stand Out in a Cast of Thousands,” describes how to Identify Your Unique Selling Proposition.
Writing that article inspired this blog post. Here are some of my favorite taglines for you to match up in a little quiz. To keep it interesting, I researched a few movie taglines too. These slogans become brief statements of the company’s or movie’s unique selling proposition. Notice that some describe very minor differences between the company whose slogan it is and its competitors. The key point is that they are establishing their position in the minds of the public. Not all of these statements are taglines. Some will be identifiers I think you’ll recognize because the company’s branding is so [...]
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