If you think customers don’t care about how you treat them and your employees, think again. Yesterday morning, as I went on my walk, I came to the point where I normally stop for iced tea. For the maybe the sixth time in 15 years, I went to Burger King. I stopped going to Burger King because they used the concentrated iced tea instead of fresh brewed. Several months ago, I heard that the one near us now uses fresh brewed. I hadn’t tried them until today. And I changed because my favorite stop for iced tea, and sometimes breakfast, finally lost my loyalty.
So what finally broke my feeling of customer loyalty? Actually, there have been a lot of things that all added up over time. For instance, this restaurant didn’t heat the facility on cold days. Among the other irritants, I watched them toss away good managers, destroy employee morale, and more. Finally, the accumulation of actions, each showing the business owner lacks a heart-centered focus to his business, has undermined my commitment to [...]
There’s one question that has served me extremely well in over six years as a small business consultant. It’s the same question that heart-centered, soft sell salespeople and marketers need to ask their customers and prospective customers. The most important question is, “Why?”
I’ve had salespeople and small business owners ask me about writing a script. I have used them successfully 18 years ago when it was a required part of the job. I didn’t like them then, and I really dislike them now. Other than to memorize an opening question to get you started so you can avoid being tongue-tied, scripts are designed to control the flow of questions so as to control the prospect. That’s a hard sell approach to sales because it only cares about one thing, getting the prospect’s money. After a short stint using scripts because a job required it, I returned to talking with prospects.
Heart-centered, soft sell sales and marketing focus first on the customer’s needs and wants. While people may quickly tell you what they think they want, it’s very important to dig deeper to understand why. Look for their real motivation then help your customers buy what will do the best job you can for [...]
In May 2007, I read The Secret about the law of attraction. By then I had been aware of the power of the law of attraction for about thirty-five years. What Rhonda Bryne and most of her contributors failed to make perfectly clear is that there is more to working with the law of attraction than just thinking pretty thoughts. You need to take action. You need to show Life you’re sincere.
Today one of my life long dreams of being a freelance writer of restaurant reviews came true when Examiner.com posted my first article for them, “Review: Fresca’s Mexican Grill at Stadium Crossings in Anaheim,” http://tinyurl.com/ybk9oxv. Admittedly it’s been a minor goal but a constant one ever since I wrote my first restaurant reviews for The Talon as a cadet at the USAF Academy.
Years ago I figured out that I can attract the experience I want easier if I am in motion. So by studying then applying what you’ve learned, you give Life the proof of the strength of your desire. It’s also easier to adjust your path than to get you moving from a dead stop. So use the law of attraction by working with it. So you can make your dreams come true if you put your own effort into manifesting [...]
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In May 2007, I read The Secret about the law of attraction. By then I had been aware of the power of the law of attraction for about thirty-five years. What Rhonda Bryne and most of her contributors failed to make perfectly clear is that there is more to working with the law of attraction than just thinking pretty thoughts. You need to take action. You need to show Life you’re sincere.
Today one of my life long dreams of being a freelance writer of restaurant reviews came true when Examiner.com posted my first article for them, “Review: Fresca’s Mexican Grill at Stadium Crossings in Anaheim,” http://tinyurl.com/ybk9oxv. Admittedly it’s been a minor goal but a constant one ever since I wrote my first restaurant reviews for The Talon as a cadet at the USAF Academy.
Years ago I figured out that I can attract the experience I want easier if I am in motion. So by studying then applying what you’ve learned, you give Life the proof of the strength of your desire. It’s also easier to adjust your path than to get you moving from a dead stop. So use the law of attraction by working with it. So you can make your dreams come true if you put your own effort into manifesting [...]