All posts in "Heart centered sales and marketing"

Do you hate selling? It’s possible to love it.

By John Aberle / August 11, 2010

This post is actually my first video, a welcome to this blog. The following content is close to what I cover in my video:

Do you hate selling even though it’s to promote your own business? On the other hand, do you enjoy helping people solve their problems with your products or services? One solution is to stop trying to sell. Focus instead on developing a conversation.


Is Your Sales Approach Destroying Your Hopes for Repeat Sales?

By John Aberle / August 6, 2010

Have you noticed that your percentage of repeat customer purchases is lower than you want? Maybe your sales approach is destroying your hopes for repeat sales. Are you teaching your sales team to use control, manipulate or pressure? Stop!

Ask yourself, “How do I feel when some salesperson tries to control, manipulate or pressure me into signing the contract?” If you don’t like it, why do you want your salespeople to use those very techniques? Would you like a better way, one that keeps integrity with your care and concern about your customers? Not only is it possible to do sales and marketing that respects your prospects and customers, but by using the heart centered, soft sell sales and marketing attitude, you and your sales team will find selling fun, fulfilling and mutually rewarding.